ESports in Macau: Capitalizing on a Growing Market

Join us for an insightful talk, supported by FMCC GBA Tourism & Leisure Committee, on how Macau can capitalize on the surge in eSports to become a premier destination for gaming events and tournaments. Led by Mr. Andrew Pearson, we will explore the potential for significant investments from tech giants and traditional companies targeting a youthful audience in this thriving ecosystem. The discussion will also highlight the role of AI and generative AI in personalized marketing within the gaming industry, showcasing how these technologies enhance player engagement and create tailored experiences. Don’t miss this opportunity to learn about the future of eSports and marketing in Macau!

2025 FMCC Members join for free*

Guests / Non-members join @MOP200*

*Western breakfast included

RSVP via 𝘪𝘯𝘧𝘰@𝘧𝘳𝘢𝘯𝘤𝘦𝘮𝘢𝘤𝘢𝘶.𝘤𝘰𝘮

Speaker's bio:

Mr. Andrew Pearson is the Managing Director of Intelligencia Limited, an analytics and AI company based in Macau. He also serves as Vice President of the Macau Grow uP eSports Association and has been part of the producing team for the award-winning Girl Gamer Festival in Macau, Lisbon, and Dubai. With a focus on eSports as a means to connect with the coveted Millennial demographic, particularly in China, Pearson brings a wealth of experience in AI, analytics, and gaming to his discussions.